About Us

Define Yourself.

B.D.F.O. was started by teenager, Ruby Sulter. After struggling to find clothing that made her feel confident, she decided to start her own lifestyle brand.

We’re on a mission to help every body feel, Bold, Determined, Fierce, and Oustanding. Because we believe in Defining Yourself and feeling confident in the clothes we wear.

Diverse Female Friends Laughing

B.D.F.O. empowering women, changing lives.

B.D.F.O. believes in the power of girls, creating a positive change in our world. That's why we've made a commitment to invest 10% of our profits toward the empowerment of women worldwide.

Programs like Club InsideOut and Project Soar help women and girls discover their own self-worth and personal independence, enabling them to live their lives to their fullest potential.

We know donating can be hard for a lot of us, so we made it easy. Every time you buy an item from B.D.F.O., you'll help empower girls in Austin and Morocco.

Hover over the picture on the left to learn more about the programs we donate to!

Sustainable Efforts

We love our Green Planet, so we've made sure our styles are helping keep it clean. 

Our Logo Tees are made out of 100% organic cotton, which is grown using methods and materials that have a low impact on the environment.

Plus, our Definition Tee is made out of old plastic bottles!


Someone buys an awesome B.D.F.O. tee from our site, a local store, or at an event.


Project Soar and Club Inside directly receive 10% profit of that awesome tee.


Women across the world receive must-have items from tampons to empowerment.


Women have the resources they need. And you will feel so B.D.F.O. in your new tee.


Hey there,

I started B.D.F.O. because I know the clothing struggle. It's way too hard to find clothes that I can just feel good in, and good about. I felt like there needed to be a brand that was made for every body, and made to help every body

So, I started B.D.F.O. to promote a body positive message, and to have a brand that everybody can deeply connect with.

I hope you feel so B.D.F.O. when you wear my new brand!

Sincerly, Ruby Sulter


©2019 by B.D.F.O.

Return Policy

We want you to feel 100% confident in your B.D.F.O. purchase. If something is just not right, please contact us within 30 days of delivery, so we can make it right.


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Women's' Empowerment

10% of our profits go directly to Club InsideOut, located in Austin, and Project Soar, located in Morocco. Visit their websites to learn more!