About Us

Our Story

What Is B.D.F.O Lifestyle?

Clothing designed with you in mind.

B.D.F.O. Lifestyle stands for Bold. Determined. Fierce. Outstanding.

We chose these words because we believe we should all feel B.D.F.O. in the clothes we wear.

We believe in ditching the power in clothing sizes, and defining yourself.

Transforming the way you feel about yourself, through clothing.

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Our Cores.

  • The Perfect Fit

    The "prefect fit" is always hard to come by, so we created heart-sizing to take out the negativity of numerical sizing. We hope this helps you find the best fit for you without over thinking trying a different size.

  • Sustainability

    Sustainable sourcing and manufacturing is key to helping out mother nature. And keeping fashion eco-friendly is just the BDFO thing to do!

  • Flattering Styles

    At BDFO we design with you in mind by designing using the most universally flattering shapes and lines in all of our pieces.

About B.D.F.O. Lifestyle

B.D.F.O. started with the simple fact that clothing wasn't made to fit every body. Instead, clothing is made for the "standard" body, which happens to represent very few of us.  At bdfo, we understand that there's gotta be some sort of "standard" to sizing, but what if the size didn't matter? What if, instead of that number that makes you feel less confident about your unique body, was "Bold" instead of size 14, or "Determined" instead of size 2! What if your long legs were just "Outstanding", and your lovely curves were simply "Fierce!' What if the hottest fashion trends were tweaked to work for every body type?!  That's the idea of B.D.F.O. Style that works for every body, in a size that you define.


We love our Green Planet, so we've made sure our styles help keep it clean. With each new design, we select fabrics with low (or no) impact on the environment, manufacture ethically, and improve our distribution process.
Some of our styles are even made from recycled plastic bottles!

"I started B.D.F.O. because I know the clothing struggle. It's way too hard to find clothes that I can just feel good in, and good about. I felt like there needed to be a brand that was made for every body, and made to help every body. So, I started B.D.F.O. to promote a body positive message, and to have a brand that everybody can deeply connect with. I hope you feel so B.D.F.O. when you wear my new brand!" - Ruby Sulter