We're on a mission to have every body feeling Bold, Determined, Fierce, and Outstanding in the clothes they buy and wear.
Define Yourself.™

B.D.F.O. believes in sustainable confidence in the day-to-day lifestyle. We create fashion-forward products that make you feel confident, comfortable, and prepared for everyday adventures.

3 Plastic Bottles

Our Definition Tee is made up of about three plastic bottles from of the ocean + organic cotton.

Learn more about what makes us...






The Dad Cap


The Logo Tee


Sunset Tee


Definition Tee


Sustainable Style.

We love our green planet, and we plan to keep it that way! Our threads and styles are designed with an  eco-conscious mindset, to help ensure that our production has a low impact on the environment. Our current and future designs use fabrics such as ECONYL ® and 100% Organic Cotton.

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