We're on a mission to have every body feeling Bold, Determined, Fierce, and Outstanding in the clothes they buy and wear.

Define Yourself.™

B.D.F.O. believes in sustainable confidence in the day-to-day lifestyle. We create fashion-forward products that make you feel confident, comfortable, and prepared for everyday adventures.

3 Plastic Bottles

Our Definition Tee is made up of about three plastic bottles from of the ocean + organic cotton.

Learn more about what makes us...

Bold.

Determined.

Fierce.

Outstanding.

 TOP PICKS 

The Dad Cap

$25

The Logo Tee

$25

Sunset Tee

$25

Definition Tee

$25

Sustainable Style.

We love our green planet, and we plan to keep it that way! Our threads and styles are designed with an  eco-conscious mindset, to help ensure that our production has a low impact on the environment. Our current and future designs use fabrics such as ECONYL ® and 100% Organic Cotton.