We're on a mission to have every body feeling Bold, Determined, Fierce, and Outstanding in the clothes they buy and wear.
Define Yourself.™

B.D.F.O. believes in sustainable confidence in the day-to-day lifestyle. We create fashion-forward products that make you feel confident, comfortable, and prepared for everyday adventures.

3 Plastic Bottles

Our Definition Tee is made up of about three plastic bottles from of the ocean + organic cotton.

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Sustainable Style.

We love our green planet, and we plan to keep it that way! Our threads and styles are designed with an  eco-conscious mindset, to help ensure that our production has a low impact on the environment. Our current and future designs use fabrics such as ECONYL ® and 100% Organic Cotton.

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Return Policy

We want you to feel 100% confident in your B.D.F.O. purchase. If something is just not right, please contact us within 30 days of delivery, so we can make it right.


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Women's Empowerment

10% of our profits go directly to Club InsideOut, located in Austin, and Project Soar, located in Morocco. Visit their websites to learn more!

©2020 by B.D.F.O. Lifestyle